Kylie Jenner

Reality Star & Entrepreneur

Kylie Jenner’s Day: Building a Beauty Empire with Family at the Core

Dive into Kylie Jenner’s world, where the 27-year-old beauty mogul juggles a billion-dollar empire with motherhood to Stormi and Aire. You’ll see her run Kylie Cosmetics and Khy, bring her kids to meetings, and prioritize organic wellness with celery juice and self-care rituals. From zoo playdates to late-night journaling, discover how she blends family, business, and authenticity—picking up tips to balance your own ambitions with what matters most.

Focus on:

Early Riser

Mom Life

Beauty

Published on:

April 27, 2025

Last Updated:

April 27, 2025

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Morning

Morning: Blending Family and Creativity

Timeframe: ~5:50–9:00 a.m.
Why It Inspires: Kylie’s morning routine beautifully merges her roles as a devoted mother and a beauty innovator, starting her day with love and intention. Her focus on family bonding, organic wellness, and creative expression through makeup sets a powerful tone for productivity and connection, inspiring readers to start their day with purpose and joy.

  • Family Wake-Up Moment: Wakes at 5:50 AM to Stormi’s playful energy, often finding her daughter running around with a blanket over her head, a moment that highlights Kylie’s hands-on motherhood despite her busy life.
  • Bonding with Kids: Spends 10 minutes bonding with Stormi and Aire, encouraging Stormi to say “I love you” or singing her viral “Rise and Shine” tune, showing how she prioritizes emotional connection early in the day.
  • Organic Wellness Start: Drinks 16 ounces of celery juice at 6:00 AM, a ritual adopted for its anti-inflammatory benefits, waiting 30 minutes before eating to optimize digestion—a practical tip for morning wellness.
  • Skincare Ritual: Heads to her dedicated “makeup room” at 6:30 AM for a 5-step skincare routine with Kylie Skin products—foaming face wash, vanilla milk toner, vitamin C serum, eye cream, and lip oil—testing her own creations to ensure quality for her customers.
  • Creative Makeup Session: Spends an hour at 7:00 AM applying makeup, using Kylie Cosmetics Lip Kits and Soft Pinch Liquid Blush, a process that doubles as a brainstorming session for new product ideas, reflecting her hands-on approach to her brand.
  • Family Breakfast: Prepares organic oatmeal with fresh berries or avocado toast at 8:00 AM for breakfast with Stormi and Aire, pairing it with a vanilla almond milk coffee from Kings Road Café, a small indulgence that adds joy to her mornings.

Key Insights: A heartfelt start at 5:50 AM with family bonding, celery juice for wellness, a Kylie Skin routine, and creative makeup time sets Kylie’s day on a note of love and innovation, prioritizing connection and self-expression.

Working habits

Midday: Multitasking with Purpose

Timeframe: ~9:00 a.m.–12:00 p.m.
Why It Inspires: Kylie’s midday routine showcases her ability to seamlessly integrate motherhood with her entrepreneurial drive, managing multiple brands while staying present for her kids. Her focus on authentic content creation and strategic business oversight offers readers a blueprint for balancing professional ambition with personal priorities.

  • Business Check-In: Checks in at 9:00 AM with her teams at Kylie Cosmetics, Kylie Skin, and Khy, focusing on her Cosmic fragrance line, revealing her strategic mindset in scaling multiple brands simultaneously.
  • Family in the Workplace: Brings Stormi to meetings at 9:00 AM, setting up a play area in her office while discussing new Lip Kit shades or Khy’s minimalist designs, a unique practice that lets her stay present as a mom while leading her empire.
  • Content Creation: Films a “Get Ready With Me” video at 10:30 AM for her 400 million Instagram followers in her Hidden Hills mansion, showcasing her Kylie Skin routine or styling a Khy bodysuit with Air Jordans, blending personal authenticity with brand promotion.
  • Connecting with Fans: Uses content creation at 10:30 AM to connect with fans, sharing glimpses of her life—like Aire playing in the background—making her relatable despite her billionaire status, a lesson in building trust with an audience.
  • Energy Boost: Takes a break at 11:30 AM with a green smoothie (spinach, kale, mango) or a handful of almonds, choosing organic snacks to maintain energy without feeling weighed down, a practical tip for busy readers.

Key Insights: A dynamic midday from 9:00 AM with business meetings, family integration, authentic content creation for Instagram, and an organic snack keeps Kylie energized and connected, balancing her empire with motherhood.

Afternoon

Afternoon: Family Fun and Business Precision

Timeframe: ~12:00–5:00 p.m.
Why It Inspires: Kylie’s afternoon reflects her commitment to both family joy and professional excellence, creating space for playdates with her kids while ensuring her brands meet her high standards. This balance of nurturing loved ones and pursuing her vision of accessible luxury inspires readers to prioritize relationships alongside their ambitions.

  • Family Lunch: Prepares lunch at 12:00 PM for Stormi and Aire—grilled chicken with quinoa and steamed broccoli—using organic ingredients to ensure her kids eat healthily, reflecting her commitment to their well-being.
  • Playdate Outing: Takes the kids at 12:30 PM to a park or the Los Angeles Zoo, where Stormi loves the giraffes, often joined by her sisters Kim or Kendall for playdates, highlighting her family-centric lifestyle that keeps her grounded.
  • Creative Oversight: Oversees creative projects at 2:00 PM for her brands, reviewing packaging for Kylie Skin’s new moisturizer or approving Khy campaign visuals, ensuring every detail aligns with her vision of accessible luxury, a testament to her perfectionism.
  • Self-Care Break: Takes a 20-minute nap or a relaxing bath at 4:00 PM with Kylie Skin Coconut Body Lotion, a self-care ritual that helps her recharge amid the demands of motherhood and entrepreneurship, a habit readers can adopt for stress management.

Key Insights: A balanced afternoon from 12:00 PM with an organic family lunch, zoo playdates, meticulous brand oversight, and a self-care nap or bath keeps Kylie grounded while driving her business forward.

Evening

Evening: Family Bonding and Reflection

Timeframe: ~5:00–10:00 p.m.
Why It Inspires: Kylie’s evening routine centers on creating meaningful family moments and unwinding with intention, offering a model for readers to nurture relationships and prioritize rest. Her focus on family dinners, bedtime rituals, and reflective journaling underscores the importance of connection and self-awareness after a busy day.

  • Family Dinner: Cooks a family dinner at 5:00 PM—pasta with homemade marinara or tacos with fresh guacamole—for Stormi and Aire at their Hidden Hills dining table, creating a cozy atmosphere with soft music, a ritual that fosters family bonding.
  • Quality Time with Kids: Plays Candy Land or reads bedtime stories at 6:30 PM to her kids, using Kylie Skin lip oil to soothe them before bed, a nurturing touch that underscores her dedication to being a present mother.
  • Unwinding: Unwinds at 8:00 PM by watching The Real Housewives or scrolling TikTok for inspiration, a downtime activity that lets her relax while staying connected to trends, offering readers a way to decompress without guilt.
  • Skincare Ritual: Does a quick skincare routine at 8:30 PM with her Kylie Skin Hydrating Mask, ensuring her skin stays flawless, a small act of self-care that reinforces her belief in beauty as a form of empowerment.
  • Reflective Journaling: Journals at 9:00 PM about her day, noting her goals for her brands or a sweet moment with her kids, a reflective practice that helps her stay focused on what matters most—family and personal growth.
  • Nighttime Routine: Completes a final skincare step at 9:30 PM with her Kylie Skin Overnight Mask, then heads to bed by 10:00 PM, prioritizing 7–8 hours of sleep to maintain her energy and glow.

Key Insights: A nurturing evening from 5:00 PM with a cozy family dinner, bedtime stories, TikTok downtime, skincare, and journaling ensures Kylie ends her day with connection, relaxation, and intention.

Health & Nutrition

Nutrition & Health: Organic Wellness and Balance

Why It Inspires: Kylie’s approach to nutrition and health emphasizes organic, balanced choices and light movement, offering a sustainable model for readers to nourish their bodies and minds. Her reliance on family support and prioritization of sleep highlight the importance of emotional and physical well-being in a busy life.

  • Organic Eating: Focuses on organic, whole foods, starting with celery juice to reduce inflammation, followed by meals like oatmeal with berries and grilled chicken with quinoa, offering readers a balanced approach to eating well.
  • Balanced Indulgence: Enjoys comfort foods like pasta in moderation, showing that indulgence can coexist with health, a relatable lesson for those seeking sustainable wellness without deprivation.
  • Light Activity: Prefers light movement over intense workouts, walking around her Hidden Hills estate or playing with her kids at the park in Air Jordans, a practical way to stay active that readers can emulate in their daily lives.
  • Mental Wellness Breaks: Takes self-care breaks—like afternoon naps or baths—to support her mental wellness, a habit that helps her manage stress, encouraging readers to prioritize small moments of rest.
  • Family Support: Relies on close family relationships to stay emotionally grounded, often turning to her sisters for support, a reminder of the importance of a strong support system for mental health.
  • Sleep Priority: Prioritizes 7–8 hours of sleep, crucial for her energy and skin health, a non-negotiable that ensures she can show up fully for her family and businesses, inspiring readers to value rest as a productivity tool.

Key Insights: A holistic approach throughout the day with organic meals, light movement in Air Jordans, self-care breaks, family support, and 7–8 hours of sleep keeps Kylie energized and emotionally grounded.

Key Takeaways

Investments: Scaling a Beauty and Fashion Empire

Why It Inspires: Kylie’s investments in her own brands showcase her entrepreneurial vision and dedication to creating accessible, high-quality products, inspiring readers to pursue their passions with focus and authenticity. Her strategic choice to scale her own ventures reflects a commitment to her personal vision over external investments.

  • Kylie Cosmetics: Launched in 2015, valued at $800 million in 2018, known for its Kylie Lip Kits and Soft Pinch Liquid Blush, the cornerstone of her billion-dollar empire that reflects her beauty expertise.
  • Kylie Skin: A skincare line launched in 2019, featuring products like her foaming face wash and Coconut Body Lotion, showcasing her commitment to accessible self-care solutions.
  • Khy: A minimalist clothing line launched in 2023, focusing on sleek fashion like bodysuits and outerwear, highlighting her versatility as an entrepreneur beyond beauty.
  • Cosmic: Her fragrance line, launched in March 2024, reflecting her personal scent journey, a venture that adds a sensory dimension to her brand portfolio.
  • Focused Strategy: Has not been widely reported as an investor in other companies, focusing instead on scaling her own brands, a strategic choice that underscores her dedication to her vision.

Key Insights: An ongoing focus on scaling Kylie Cosmetics, Kylie Skin, Khy, and Cosmic reflects Kylie’s entrepreneurial drive, offering readers a lesson in building a cohesive empire rooted in personal passion.

8. Key Takeaways: Lessons in Balance and Authenticity

Why It Inspires: Kylie’s day offers actionable lessons in balancing family, business, and self-care, inspiring readers to integrate their personal and professional lives with intention. Her emphasis on authenticity, wellness, and relationships provides a roadmap for living a fulfilling, grounded life amidst ambition.

  • Integrate Family into Work Life: Bringing Stormi to meetings shows how to blend motherhood with entrepreneurship, inspiring readers to find creative ways to balance both without sacrificing either.
  • Adopt Organic Wellness: Her celery juice ritual and organic meals offer a practical health approach, encouraging readers to nourish their bodies naturally without extreme diets.
  • Stay Authentic in Business: Kylie’s hands-on involvement in her brands—from product testing to content creation—highlights the value of authenticity, a lesson for aspiring entrepreneurs to stay true to their vision.
  • Prioritize Self-Care Rituals: Her naps and skincare routines demonstrate the importance of recharging, inspiring readers to carve out small moments for themselves to manage stress.
  • Cherish Family Closeness: Kylie values her role as a mother and her bond with her sisters, swearing by rituals like family dinners to stay grounded, a reminder to nurture relationships as a source of strength.

Key Insights: Reflections from the day highlight Kylie’s ability to balance family and business through authenticity, organic wellness, self-care, and strong relationships, offering readers practical lessons for their own lives.